by James Coulter
Before he became a salesperson, Jonathan Beasley worked as an officer with the Polk County Sheriff’s Office, working alongside the county’s honorable Sheriff Grady Judd.
After graduating from high school, Beasley attended the academy and became a county deputy sheriff for four years.
“My Dad asked me when I was going to leave there and go somewhere else. He asked me to please get out of that profession in general,” Beasley explained. “I wasn’t too sure about it because sales was not something I was interested in. But I was already kind of in the people business, working with people, so I was like, ‘I’ll try it.’ I came back and now ten years later I am still here and enjoying it.”
While Beasley no longer protects and serves his community as an officer, he now serves customers by offering them great deals on furniture, appliances, mattresses, and more.
For him, there’s nothing more rewarding than seeing a customer leave happy with something new to furnish their homes.
“It is hard to explain if you haven’t ever been in sales, but people who sell cars and other people can understand,” he said. “When someone walks out of here, I have done the sales side where they are excited they have a new house or whatever, and they are renovating their room, they are excited to see this new furniture come in. And I have been on the delivery side where we get to put it in the house and they just get excited…It’s just fun to see people get excited about what they are in here shopping for. It’s a good feeling.”
Originally, the store began as Badcock and More. The store opened under Beasley’s grandfather in the 1960s, and his father owned and operated the store after him. However, with the franchise recently facing bankruptcy and closing many of its stores, the Lake Wales location was turned into Royal’s Furniture.
The change has allowed the store to offer an even wider selection of furniture, many of which are locally sourced right here in Florida.
“We were left to figure out what to do next, Beasley said. “Fortunately, we hooked up with the Royal’s Furniture through a former Badcock employee, we hooked up with them and started filling this place up with furniture, and here we are.”
Royal’s Furniture offers a diverse selection of furniture, appliances, and mattresses. Best of all, they offer great financing options that will allow you to take home a new piece of furniture without taking out a loan from the bank.
Royal’s Furniture is located at 126 FL-60 in Lake Wales. For more information, visit their website at: https://www.royalsfurniturelakewales.com/
Recently, Jonathan
Beasley was interviewed by our co-founder, Kip Kirchberg. Listen to portions of the interview on the latest minisode of the Chattin on the Ridge podcast: https://shows.acast.com/chattin-on-the-ridge/episodes/minisode-18-royals-furniture-from-deputy-to-salesman
