A new grocer opened its doors in Lake Wales today, offering customers another way to save on their food bills.
Discount Grocery held their soft opening this morning on Wednesday, May 14, 2025. The store is located at 2041 SR 60 W in Lake Wales, in the shopping plaza behind 7-11.
Once a Food Lion grocery store, the location required serious updating before being able to open. Owner Matthew Harold, of Lakeland, is pleased to be able to open the door of his second location. The first store in the chain is located in Port Richey, FL.
“ I’ve had my eye on this building for a long time,“ says Harold. “It’s a great location to have our store. We’re looking forward to serving everyone in the community.”
Discount Grocery covers 13,000 ft.² of showroom, which allows for lots of room for shopping and browsing. The store will primarily carry dry goods, frozen foods, and liquids, such as carbonated drinks and juices. From snack foods, to pantry staples, to frozen meals and desserts, there’s quite a bit to look through. Items are neatly stacked on pallets, in bins, and in freezers, and prices are clearly marked.
The selling of discount grocery items works as big box retailers inconvenience stores remove items from the shelves that are close to expiration. Businesses like Harold’s can bulk purchase these items and sell them at a discount, passing along the savings to the consumer.
A tour through the store today shows freshly painted walls, a new ceiling, new air conditioning units, and brand new bathrooms, and office space.
Because the building was formally a grocery store, there’s plenty of receiving room at storage in the back for the consistent replenishment of items as they sell through.
Discount Grocery is planning a grand opening celebration during the month of June, but the exact date has to be established. The store is open Monday through Saturday from 10 AM to 7 PM, and on Sunday from 12 to 6 PM.
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